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It seems that "social retailing" is a success for this eco-friendly Etailer.
February 13, 2017
By: Marie Redding
Senior Editor
Modere, the first “social retailer,” which has its own provate label collections, says it is experiencing record growth in North America — and welcoming new direct sales professionals to its team. “Modere’s unique focus on customer referrals and team building is resonating with industry distributors and customers alike,” said Justin Prince, a top Social Marketer with Modere. Modere’s Social Retail model uses a parallel incentive to reward its Social Marketers and customers through its “Share the Love” program. The company’s social marketers become authentic brand advocates by and introducing friends to the brand. “Social Retail’s time has come,” said Robert Conlee, Chairman and CEO of Modere. “Independent direct selling distributors have realized that other business models have failed them. At Modere, we are finally fulfilling the promise of this industry, providing our Social Marketers with the opportunity to earn long-term residual income with a customer-based business.” Vic Catalfamo, Chief Marketing Officer of Modere, adds, “We’re proud to act as a trailblazer in the direct selling industry. Modere has set an aggressive goal of having our clean label products in 10 million homes worldwide by 2020, made possible with our Social Retail model. The future of retail will never be the same – and that’s a good thing.” An Eco-Friendly Mission Modere’s “Live Clean” mission is evident in its private label products, which include skin care, personal care and household products. The company excels at “green” formulations, and uses many ingredients that are plant-derived and won’t cause harm to the Earth. For example, Modere’s laundry detergent, fabric softener and dish wash are non-toxic, plant-derived and certified grey water safe. The brand’s liquid hand soap contains no dyes, fragrances, parabens, phthalates, sulfates or SLS/SLES. Last July, the company’s oral care line added the Environmental Working Group’s (EWG) seal to its packaging — making the products the first-ever oral care line to be EWG-verified.
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